How Pyramid Club Turned a Member-Spotlight Podcast Into Its Best-Performing Content
Pyramid Club is a private city club in Philadelphia, part of the Invited Clubs network. It needed a member engagement strategy that went beyond email and events. We built a show around its members. Here's what happened.
At a glance:
- The show: People At Pyramid, a branded member-spotlight podcast
- What we did: Strategy, full podcast production, short-form repurposing, YouTube launch
- The headline result: Podcast reels earned 42% more views and 39% more interactions per reel than the club's other content, and took 4 of the top 5 organic posts of the year
The problem
Member communication ran on mass email and a limited social presence. Email tells members what's happening. It doesn't show them who they'd be sitting next to.
The club needed a consistent way to create content that felt personal, put its members on camera, and gave prospective members an honest look at the culture inside.
What we built
We built a podcast-led content engine around three moves:
- Launch a branded member-spotlight show: People At Pyramid
- Feature members as guests, so the people in the club become the faces of it
- Repurpose every episode into short-form video and publish consistently across channels, including a brand-new YouTube presence
SBX handled the full workflow: strategy, recording, production, and the social content that came out of each episode. The club's job was to show up and talk.
The results
Podcast clips became Pyramid Club's top organic content.
- Podcast reels took 4 of the top 5 spots for organic views and engagement on the year, and 6 of the top 10 overall
- Podcast reels delivered 42% more views and 39% more interactions per reel than the club's non-podcast reels
- The new YouTube channel published 36 videos, generating nearly 8,000 organic views and 1,803 minutes watched
The club's best-performing content was its own members in conversation. That's the engine: every episode strengthens the connection with current members and shows prospective members exactly what they'd be joining. It's the same progression we map in our guide to member engagement strategies.
"The show put our engagement strategy on steroids. Members felt ownership of the content. SBX made the process seamless. They just got it from day one."
-Caleb Gibson, General Manager, Pyramid Club
Ready to build a member engagement engine?
If you run a member-based organization and want to increase engagement, improve retention, and grow your visibility through content, schedule a 30-minute Compass Call with SBX to see how podcasting can work for you.